PENGARUH PERCEIVED PRICE, KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG

The research is done to find out the effect of perceived price, product quality, and perceived value on purchase decision of ricebowl Babibong. This research is based on by research to find out what affects consumers in buying Babibong ricebowl product, that leads to perceived price, product qualit...

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Bibliographic Details
Main Authors: Giolandro Eric Susilo, Auditia Setiobudi
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-06-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2005
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