PENGARUH PERCEIVED PRICE, KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG
The research is done to find out the effect of perceived price, product quality, and perceived value on purchase decision of ricebowl Babibong. This research is based on by research to find out what affects consumers in buying Babibong ricebowl product, that leads to perceived price, product qualit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-06-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2005 |
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