Linking Human Resources with Internal Marketing in Football Management
Facing a highly pressurized environment, football managers have to innovate to secure high levels of competitivity. Being the central figure of a club, a manager can choose to link traditional human resources practices with internal marketing strategies. This inductive research tries to construct ne...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2015-07-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no16vol3/07.pdf |
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