The Impact and Importance of E-Marketing on the Quality of Service Provided to Customers (A Study on Telecommunications Companies Providing Mobile Services in the State of Kuwait)
Abstract:This study focuses on the telecommunications field and how it has utilized e-marketing to meet customer needs and achieve their satisfaction by enhancing customer service quality. The study aimed to identify the level of general e-marketing policies followed by telecommunications companies...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Faculty of Commerce, Port Said University
2024-07-01
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| Series: | Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ |
| Subjects: | |
| Online Access: | https://jsst.journals.ekb.eg/article_365410_fc6924e1925f391deef6a7965589778a.pdf |
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