The Impact and Importance of E-Marketing on the Quality of Service Provided to Customers (A Study on Telecommunications Companies Providing Mobile Services in the State of Kuwait)

Abstract:This study focuses on the telecommunications field and how it has utilized e-marketing to meet customer needs and achieve their satisfaction by enhancing customer service quality. The study aimed to identify the level of general e-marketing policies followed by telecommunications companies...

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Bibliographic Details
Main Authors: شبيب فهد ثويني عبدالله شبيب, سعيد حسين
Format: Article
Language:Arabic
Published: Faculty of Commerce, Port Said University 2024-07-01
Series:Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
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Online Access:https://jsst.journals.ekb.eg/article_365410_fc6924e1925f391deef6a7965589778a.pdf
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