Creative process and creative environment: impact on experience quality and behavioural intentions in creative tourism services
This research investigates the intricate relationships between creativity process and environment, experience quality, and behavioural intentions within the unique context of creative tourism service providers. Sustainable issues related to cultural tourism especially in relation to the preservatio...
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| Main Authors: | Mohd Fahmi Yahaya, Ahmad Azmi M. Ariffin |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2025-08-01
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| Series: | Creativity Studies |
| Subjects: | |
| Online Access: | https://journals.vilniustech.lt/index.php/CS/article/view/20440 |
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