Creative process and creative environment: impact on experience quality and behavioural intentions in creative tourism services

This research investigates the intricate relationships between creativity process and environment, experience quality, and behavioural intentions within the unique context of creative tourism service providers. Sustainable issues related to cultural tourism especially in relation to the preservatio...

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Bibliographic Details
Main Authors: Mohd Fahmi Yahaya, Ahmad Azmi M. Ariffin
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2025-08-01
Series:Creativity Studies
Subjects:
Online Access:https://journals.vilniustech.lt/index.php/CS/article/view/20440
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