Influence of platform satisfaction on the willingness to use a new platform
Abstract This study focuses on the newly created online shopping platform for cosmetics and skincare, and based on the perceived value theory and rational behavior theory. It constructs a mechanism model between platform satisfaction, customer perceived value, and personal subjective willingness. It...
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| Format: | Article |
| Language: | English |
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Nature Portfolio
2024-11-01
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| Series: | Scientific Reports |
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| Online Access: | https://doi.org/10.1038/s41598-024-79085-9 |
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| _version_ | 1846158543669952512 |
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| author | Peng Xiao Yujie Sun Yifei Chen Xinran Wang |
| author_facet | Peng Xiao Yujie Sun Yifei Chen Xinran Wang |
| author_sort | Peng Xiao |
| collection | DOAJ |
| description | Abstract This study focuses on the newly created online shopping platform for cosmetics and skincare, and based on the perceived value theory and rational behavior theory. It constructs a mechanism model between platform satisfaction, customer perceived value, and personal subjective willingness. It also conducts regression analysis on the collected 540 sample data and finds that: platform satisfaction will have an impact on the willingness to use the new platform, and customer perceived value and individual subjective willingness play a mediating role. In addition, after empirical testing, it finds that: platform use cost has a higher impact on the willingness to use the new platform than platform use risk. Customer-perceived value plays a higher mediating role than individual subjective willingness. These conclusions can provide practical reference for the construction of new cosmetics and skincare platforms as well as the reform and innovation of traditional cosmetics and skincare platforms. |
| format | Article |
| id | doaj-art-a8cc1853399e417e8f653ca5d6f753ba |
| institution | Kabale University |
| issn | 2045-2322 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-a8cc1853399e417e8f653ca5d6f753ba2024-11-24T12:26:31ZengNature PortfolioScientific Reports2045-23222024-11-0114111510.1038/s41598-024-79085-9Influence of platform satisfaction on the willingness to use a new platformPeng Xiao0Yujie Sun1Yifei Chen2Xinran Wang3School of Business, Anhui UniversitySchool of Business, Anhui UniversitySchool of Business, Anhui UniversitySchool of Business, Anhui UniversityAbstract This study focuses on the newly created online shopping platform for cosmetics and skincare, and based on the perceived value theory and rational behavior theory. It constructs a mechanism model between platform satisfaction, customer perceived value, and personal subjective willingness. It also conducts regression analysis on the collected 540 sample data and finds that: platform satisfaction will have an impact on the willingness to use the new platform, and customer perceived value and individual subjective willingness play a mediating role. In addition, after empirical testing, it finds that: platform use cost has a higher impact on the willingness to use the new platform than platform use risk. Customer-perceived value plays a higher mediating role than individual subjective willingness. These conclusions can provide practical reference for the construction of new cosmetics and skincare platforms as well as the reform and innovation of traditional cosmetics and skincare platforms.https://doi.org/10.1038/s41598-024-79085-9Platform satisfactionCustomer perceived valueIndividual subjective willingnessWilling to use the new platform |
| spellingShingle | Peng Xiao Yujie Sun Yifei Chen Xinran Wang Influence of platform satisfaction on the willingness to use a new platform Scientific Reports Platform satisfaction Customer perceived value Individual subjective willingness Willing to use the new platform |
| title | Influence of platform satisfaction on the willingness to use a new platform |
| title_full | Influence of platform satisfaction on the willingness to use a new platform |
| title_fullStr | Influence of platform satisfaction on the willingness to use a new platform |
| title_full_unstemmed | Influence of platform satisfaction on the willingness to use a new platform |
| title_short | Influence of platform satisfaction on the willingness to use a new platform |
| title_sort | influence of platform satisfaction on the willingness to use a new platform |
| topic | Platform satisfaction Customer perceived value Individual subjective willingness Willing to use the new platform |
| url | https://doi.org/10.1038/s41598-024-79085-9 |
| work_keys_str_mv | AT pengxiao influenceofplatformsatisfactiononthewillingnesstouseanewplatform AT yujiesun influenceofplatformsatisfactiononthewillingnesstouseanewplatform AT yifeichen influenceofplatformsatisfactiononthewillingnesstouseanewplatform AT xinranwang influenceofplatformsatisfactiononthewillingnesstouseanewplatform |