Influence of platform satisfaction on the willingness to use a new platform
Abstract This study focuses on the newly created online shopping platform for cosmetics and skincare, and based on the perceived value theory and rational behavior theory. It constructs a mechanism model between platform satisfaction, customer perceived value, and personal subjective willingness. It...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-11-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-024-79085-9 |
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