Consumers’ preferences for Vietnamese OCOP jerky beef: a market driving force for sustainable livestock development and poverty alleviation in the mountainous regions

Abstract The OCOP (One Commune One Product) program has been vital in reducing poverty, creating jobs for ethnic communities in Vietnam, and contributing to sustainable development. This is why the OCOP is prompted by its integration into government policies. In Ha Giang, one of the country’s poores...

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Bibliographic Details
Main Authors: Nguyen Bich Hong, Tran Thi Tuyet, Do Thi Thuy Linh
Format: Article
Language:English
Published: Springer 2025-04-01
Series:Discover Sustainability
Subjects:
Online Access:https://doi.org/10.1007/s43621-025-01147-3
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