AUGMENTED REALITY VIRTUAL MIRRORS-THE INNOVATIVE DRIVERS FOR CONSUMER PURCHASE DECISION-MAKING
This paper emphasizes the importance of Augmented Reality (AR) and its impact on customer purchasing decisions through in-store Virtual Mirrors (VMs) built through real-time applications using digitalization processes. The paper contributes to the emerging topic of Consumer Purchase Decision-Making...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2024-12-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v6-n4/15.pdf |
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