AUGMENTED REALITY VIRTUAL MIRRORS-THE INNOVATIVE DRIVERS FOR CONSUMER PURCHASE DECISION-MAKING

AUGMENTED REALITY VIRTUAL MIRRORS-THE INNOVATIVE DRIVERS FOR CONSUMER PURCHASE DECISION-MAKING

This paper emphasizes the importance of Augmented Reality (AR) and its impact on customer purchasing decisions through in-store Virtual Mirrors (VMs) built through real-time applications using digitalization processes. The paper contributes to the emerging topic of Consumer Purchase Decision-Making...

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Bibliographic Details
Main Authors: Rishab Manocha, Mridul Dharwal, Nitendra Kumar, Dhrubajyoti Bhowmik, Vinay Kumar Yadav
Format: Article
Language:English
Published: University of Kragujevac 2024-12-01
Series:Proceedings on Engineering Sciences
Subjects:
augmented reality
consumer decision making
experiential value
fashion retail
virtual mirrors
Online Access:https://pesjournal.net/journal/v6-n4/15.pdf
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https://pesjournal.net/journal/v6-n4/15.pdf

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