PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN ASIAN BOWL SURABAYA

PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN ASIAN BOWL SURABAYA

The purpose of this research is to analyze the influence of promotion through social media and eWOM on customer loyalty of Asian Bowl Surabaya. Asian Bowl Surabaya is a food business that sells chicken katsu as its main menu. In this research, it is observed how customer loyalty on Asian Bowl can b...

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Bibliographic Details
Main Authors: Kevin Owen Wibisono, Hendro Susanto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-06-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2145
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