PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN ASIAN BOWL SURABAYA
The purpose of this research is to analyze the influence of promotion through social media and eWOM on customer loyalty of Asian Bowl Surabaya. Asian Bowl Surabaya is a food business that sells chicken katsu as its main menu. In this research, it is observed how customer loyalty on Asian Bowl can b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-06-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2145 |
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