Acceptance and Use of Artificial Intelligence in Online Tourism Services by Generation Z in Saudi Arabia

The Saudi Tourist Authority is boosting its investment in the tourist sector to help achieve its 2030 Vision. Furthermore, the Saudi Data and Artificial Intelligence Authority (SDAIA) was established to direct the national agenda and propel the Kingdom to the forefront of data-driven economies. As a...

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Bibliographic Details
Main Author: Salma S. Abed
Format: Article
Language:English
Published: IEEE 2024-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10743191/
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