Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model

The book publishing industry is facing numerous challenges and opportunities resulting from various fundamental forces. An understanding of the forces that are shaping and shifting the competitive landscape is useful not only in understanding the strategic positioning decisions of the firms in this...

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Bibliographic Details
Main Author: Ana-Maria GRIGORE
Format: Article
Language:English
Published: Editura ASE 2014-03-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no15vol1/03.pdf
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