PENGARUH CUSTOMER ORIENTATION DAN COMPETITOR ORIENTATION TERHADAP KINERJA BISNIS MELALUI INNOVATION CAPABILITY

PENGARUH CUSTOMER ORIENTATION DAN COMPETITOR ORIENTATION TERHADAP KINERJA BISNIS MELALUI INNOVATION CAPABILITY

Micro, Small and Medium Enterprises (MSMEs) are the spearhead of the economy in Indonesia. This things is due to the contribution of MSMEs towards Indonesian economy quite large, that is, in the rate of 61 percent. Therefore, it is important for government or society to be able to develop MSMEs tha...

Full description

Saved in:
Bibliographic Details
Main Authors: Dicky Wijaya, Hartono Subagio
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2025-04-01
Series:Jurnal Performa
Subjects:
Customer Orientation, Competitor Orientation, Innovation Capability, Business Performance
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3908
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items