Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study
Objective In recent years, various approaches have been used to implement marketing activities and achieve companies' sales goals. One of the most widely adopted strategies is using different discount formats. A key challenge for companies is the effective utilization of product-appropriate dis...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97365_79e06dd8cacfe76bc27cf39c0b470205.pdf |
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