Selected elements of the logistic customer service in public transport – Gdynia case
Relationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a cer-tain price, expected conditions of trip in right time. The universality of the principles of cus-tomer service dete...
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| Format: | Article |
| Language: | English |
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SITK RP
2016-01-01
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| Series: | Przegląd Komunikacyjny |
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| Online Access: | http://www.transportation.overview.pwr.edu.pl/UPLOAD/BAZA-ARTYKULOW/ENG/2016/01/A_ENG_16_01_01.pdf |
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| _version_ | 1846118928209674240 |
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| author | Krzysztof Grzelec |
| author_facet | Krzysztof Grzelec |
| author_sort | Krzysztof Grzelec |
| collection | DOAJ |
| description | Relationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a cer-tain price, expected conditions of trip in right time. The universality of the principles of cus-tomer service determined the adoption of marketing orientation by the Public Transport Au-thority in Gdynia. It’s made by marketing research and forming of public transport services based on its results. PTA in Gdynia planning services, takes into account not only the needs of existing customers (passengers), but also the needs of people using private cars. This makes possible to increase quality of PT services. The rule: "right the first time" is the main determi-nant of Public Transport Authority in Gdynia. |
| format | Article |
| id | doaj-art-fd35b26d8bca4fc98f2c82cb54e2d2f1 |
| institution | Kabale University |
| issn | 2544-6037 |
| language | English |
| publishDate | 2016-01-01 |
| publisher | SITK RP |
| record_format | Article |
| series | Przegląd Komunikacyjny |
| spelling | doaj-art-fd35b26d8bca4fc98f2c82cb54e2d2f12024-12-17T08:49:48ZengSITK RPPrzegląd Komunikacyjny2544-60372016-01-01201611910.35117/A_ENG_16_01_01Selected elements of the logistic customer service in public transport – Gdynia caseKrzysztof Grzelec0Politechnika GdanskaRelationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a cer-tain price, expected conditions of trip in right time. The universality of the principles of cus-tomer service determined the adoption of marketing orientation by the Public Transport Au-thority in Gdynia. It’s made by marketing research and forming of public transport services based on its results. PTA in Gdynia planning services, takes into account not only the needs of existing customers (passengers), but also the needs of people using private cars. This makes possible to increase quality of PT services. The rule: "right the first time" is the main determi-nant of Public Transport Authority in Gdynia.http://www.transportation.overview.pwr.edu.pl/UPLOAD/BAZA-ARTYKULOW/ENG/2016/01/A_ENG_16_01_01.pdfcustomer serviceurban transportmarketing researchtransport demands |
| spellingShingle | Krzysztof Grzelec Selected elements of the logistic customer service in public transport – Gdynia case Przegląd Komunikacyjny customer service urban transport marketing research transport demands |
| title | Selected elements of the logistic customer service in public transport – Gdynia case |
| title_full | Selected elements of the logistic customer service in public transport – Gdynia case |
| title_fullStr | Selected elements of the logistic customer service in public transport – Gdynia case |
| title_full_unstemmed | Selected elements of the logistic customer service in public transport – Gdynia case |
| title_short | Selected elements of the logistic customer service in public transport – Gdynia case |
| title_sort | selected elements of the logistic customer service in public transport gdynia case |
| topic | customer service urban transport marketing research transport demands |
| url | http://www.transportation.overview.pwr.edu.pl/UPLOAD/BAZA-ARTYKULOW/ENG/2016/01/A_ENG_16_01_01.pdf |
| work_keys_str_mv | AT krzysztofgrzelec selectedelementsofthelogisticcustomerserviceinpublictransportgdyniacase |