Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context
Purpose – The objective of this research is to uncover the correlation between word-of-mouth communication, electronic word-of-mouth communication, perceived risk, and the intention to visit Turkey following an earthquake that occurred in February 2023. Methodology/Design/Approach – Data was coll...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2024-12-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/5_Topsakal |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841552029931012096 |
|---|---|
| author | Yunus TOPSAKAL |
| author_facet | Yunus TOPSAKAL |
| author_sort | Yunus TOPSAKAL |
| collection | DOAJ |
| description | Purpose – The objective of this research is to uncover the correlation between word-of-mouth
communication, electronic word-of-mouth communication, perceived risk, and the intention
to visit Turkey following an earthquake that occurred in February 2023.
Methodology/Design/Approach – Data was collected from adult participants aged 18 and
above in the United States of America. After data collection, any missing patterns in the data
records were addressed, resulting in a refined dataset consisting of 501 participants. The
analysis was performed using SmartPLS-4 and SPSS.
Findings – According to the results, positive word-of-mouth about earthquakes does not
decrease tourists’ perceived risk of visiting Turkey. However, positive word-of-mouth and
electronic word-of-mouth about earthquakes do increase tourists’ intention to visit Turkey.
Positive electronic word-of-mouth about earthquakes reduces tourists’ perceived risk of
visiting Turkey. Lastly, the perceived risk associated with earthquakes decreases tourists’
intention to visit Turkey.
Originality of the research – In a ground-breaking research endeavour that examines the
seismic events of February 2023, this study pioneers an investigation into the complex
motivations of tourists who choose to visit Turkey. It unravels the intricate interplay between
word-of-mouth communication, electronic word-of-mouth, perceived risk, and the inclination
to visit Turkey following the earthquake. |
| format | Article |
| id | doaj-art-fcffc890ee064d0c8ffa23507041e6d9 |
| institution | Kabale University |
| issn | 1847-3377 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj-art-fcffc890ee064d0c8ffa23507041e6d92025-01-09T13:53:37ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1847-33772024-12-0130451752910.20867/thm.30.4.7Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism contextYunus TOPSAKAL0https://orcid.org/0000-0003-3202-5539PhD., Associate Professor Postdoc at University of Massachusetts Amherst, USA Isenberg School of Management Department of Hospitality and TourismPurpose – The objective of this research is to uncover the correlation between word-of-mouth communication, electronic word-of-mouth communication, perceived risk, and the intention to visit Turkey following an earthquake that occurred in February 2023. Methodology/Design/Approach – Data was collected from adult participants aged 18 and above in the United States of America. After data collection, any missing patterns in the data records were addressed, resulting in a refined dataset consisting of 501 participants. The analysis was performed using SmartPLS-4 and SPSS. Findings – According to the results, positive word-of-mouth about earthquakes does not decrease tourists’ perceived risk of visiting Turkey. However, positive word-of-mouth and electronic word-of-mouth about earthquakes do increase tourists’ intention to visit Turkey. Positive electronic word-of-mouth about earthquakes reduces tourists’ perceived risk of visiting Turkey. Lastly, the perceived risk associated with earthquakes decreases tourists’ intention to visit Turkey. Originality of the research – In a ground-breaking research endeavour that examines the seismic events of February 2023, this study pioneers an investigation into the complex motivations of tourists who choose to visit Turkey. It unravels the intricate interplay between word-of-mouth communication, electronic word-of-mouth, perceived risk, and the inclination to visit Turkey following the earthquake.https://thm.fthm.hr/images/issues/vol30no4/5_Topsakalearthquakeword-of-mouthperceived riskintention to visit |
| spellingShingle | Yunus TOPSAKAL Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context Tourism and Hospitality Management earthquake word-of-mouth perceived risk intention to visit |
| title | Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context |
| title_full | Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context |
| title_fullStr | Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context |
| title_full_unstemmed | Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context |
| title_short | Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context |
| title_sort | understanding tourists intention in the face of earthquake risks an analysis of word of mouth impact in the turkish tourism context |
| topic | earthquake word-of-mouth perceived risk intention to visit |
| url | https://thm.fthm.hr/images/issues/vol30no4/5_Topsakal |
| work_keys_str_mv | AT yunustopsakal understandingtouristsintentioninthefaceofearthquakerisksananalysisofwordofmouthimpactintheturkishtourismcontext |