HUBUNGAN PERILAKU DAN PERSEPSI MAHASISWA IBM UC TERHADAP MINAT BELI PRODUK SIRSAKOE
The purpose of this research is to investigate the purchase interest of IBM UC's students towards Sirsakoe's tea bags. Proportional Stratified Sampling is used as sampling method to select 94 respondents from a population of 1.297 students. Multiple Linear Regression analysis is used as da...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2016-04-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/107 |
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