The impact of user-generated content in the fashion industry: A case study of SHEIN and PrettyLittleThing
The rise of online shopping has encouraged online retailers to discover new ways to ensure consumers have a positive experience when searching for information within the competitive landscape. User-generated content (UGC) can be conveyed in a variety of formats and contexts, such as reviews, photos,...
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2022-12-01
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| Series: | Connectist Istanbul University Journal of Communication Sciences |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/02C233221D434D93B1BAC0CA0603F41B |
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