Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer

The purpose of this study is to explore the limited exploration of the simultaneous influence of beneficial artificial intelligence, destructive artificial intelligence, and risky artificial intelligence on green purchase intention and green purchase behaviour using the Technology Acceptance Model (...

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Bibliographic Details
Main Authors: Megha Sharma, Apoorva Bhatnagar
Format: Article
Language:English
Published: İzmir Akademi Derneği 2024-12-01
Series:Journal of Metaverse
Subjects:
Online Access:https://dergipark.org.tr/en/download/article-file/3947455
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