Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers
This study explores the implications of emotional intelligence (EI) in marketing communication. The research aims to bridge these disciplines by applying the Schutte Emotional Intelligence Scale (SEIS) in service marketing. The study employs the 33-item SEIS, translated and culturally adapted for u...
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| Format: | Article |
| Language: | English |
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EconJournals
2024-09-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://www.econjournals.com.tr/index.php/irmm/article/view/16779 |
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| _version_ | 1846107106038513664 |
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| author | Thanuset Chokpiriyawat Kampanat Siriyota |
| author_facet | Thanuset Chokpiriyawat Kampanat Siriyota |
| author_sort | Thanuset Chokpiriyawat |
| collection | DOAJ |
| description |
This study explores the implications of emotional intelligence (EI) in marketing communication. The research aims to bridge these disciplines by applying the Schutte Emotional Intelligence Scale (SEIS) in service marketing. The study employs the 33-item SEIS, translated and culturally adapted for use in Thai. The multistage sampling of 600 respondents explores Confirmatory Factor Analysis confirmed four dimensions with acceptable reliability and validity: χ2/df = 2.467, GFI = .909, CFI = .961, RMSEA = .049, and SRMR = .029. This research bridges EI's theoretical and practical applications in psychology and marketing communication, emphasising EI's role in shaping consumer experiences and improving customer relationships. It also enhances its cultural relevance for future research and applications.
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| format | Article |
| id | doaj-art-f902a72ecd8d47ee8384f98975dd9e36 |
| institution | Kabale University |
| issn | 2146-4405 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj-art-f902a72ecd8d47ee8384f98975dd9e362024-12-27T01:05:09ZengEconJournalsInternational Review of Management and Marketing2146-44052024-09-0114510.32479/irmm.16779Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital CustomersThanuset Chokpiriyawat0Kampanat Siriyota1Faculty of Business Administration and Accountancy, Khonkaen University, ThailandFaculty of Business Administration and Accountancy, Khonkaen University, Thailand This study explores the implications of emotional intelligence (EI) in marketing communication. The research aims to bridge these disciplines by applying the Schutte Emotional Intelligence Scale (SEIS) in service marketing. The study employs the 33-item SEIS, translated and culturally adapted for use in Thai. The multistage sampling of 600 respondents explores Confirmatory Factor Analysis confirmed four dimensions with acceptable reliability and validity: χ2/df = 2.467, GFI = .909, CFI = .961, RMSEA = .049, and SRMR = .029. This research bridges EI's theoretical and practical applications in psychology and marketing communication, emphasising EI's role in shaping consumer experiences and improving customer relationships. It also enhances its cultural relevance for future research and applications. https://www.econjournals.com.tr/index.php/irmm/article/view/16779Emotional Intelligence, Schutte EI Scale, Service Marketing, Consumer Behavior |
| spellingShingle | Thanuset Chokpiriyawat Kampanat Siriyota Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers International Review of Management and Marketing Emotional Intelligence, Schutte EI Scale, Service Marketing, Consumer Behavior |
| title | Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers |
| title_full | Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers |
| title_fullStr | Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers |
| title_full_unstemmed | Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers |
| title_short | Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers |
| title_sort | bridging emotional intelligence applications in psychology through the schutte emotional intelligence scale seis in thai private hospital customers |
| topic | Emotional Intelligence, Schutte EI Scale, Service Marketing, Consumer Behavior |
| url | https://www.econjournals.com.tr/index.php/irmm/article/view/16779 |
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