Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers
This study explores the implications of emotional intelligence (EI) in marketing communication. The research aims to bridge these disciplines by applying the Schutte Emotional Intelligence Scale (SEIS) in service marketing. The study employs the 33-item SEIS, translated and culturally adapted for u...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-09-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://www.econjournals.com.tr/index.php/irmm/article/view/16779 |
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