Une communication politique 2.0

Political communication today has become a matter of academic interest even though it is too often identified with political marketing. The rise of information and communication technologies – notably media and social networks including Twitter - has transformed the media practices and communication...

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Bibliographic Details
Main Authors: Alexandre Eyries, Cassandra Poirier
Format: Article
Language:fra
Published: Université Laval 2014-04-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/5001
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Summary:Political communication today has become a matter of academic interest even though it is too often identified with political marketing. The rise of information and communication technologies – notably media and social networks including Twitter - has transformed the media practices and communication policies of political parties. The authors compare the use made of Twitter in 2012 – in France and in Quebec - during the presidential and the provincial elections in order to measure it’s influence on the course of two campaigns and on their outcome.
ISSN:1189-3788
1920-7344