Pengembangan destinasi wisata kopi melalui pemberdayaan sumber daya manusia dan pemasaran digital

Pengembangan destinasi wisata kopi melalui pemberdayaan sumber daya manusia dan pemasaran digital

This study aims to implement the B2C digital marketing model of the Cilumping coffee shop as an Instagrammable tourism destination. This study employed the qualitative approach to describe Basma Cilumping coffee products. The informants of this study were the coffee farmers in Cilumping village Cila...

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Bibliographic Details
Main Authors: Subarto Subarto, Anah Furyanah, Erlita Kurniawaty
Format: Article
Language:Indonesian
Published: Universitas Pamulang 2022-12-01
Series:Keberlanjutan
Subjects:
human capital
model pemasaran
wisata kopi
Online Access:https://openjournal.unpam.ac.id/index.php/keberlanjutan/article/view/25462
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