What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?

The purpose of this study was to investigate sensory attributes identified using a CATA questionnaire and consumer acceptance of cookies using plant-based oils and to determine which sensory attributes influence and improve purchase intention of cookies using plant-based oils. Frequency analysis, on...

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Main Authors: Juyoun Lee, Seyoung Ju
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Foods
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Online Access:https://www.mdpi.com/2304-8158/13/22/3593
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author Juyoun Lee
Seyoung Ju
author_facet Juyoun Lee
Seyoung Ju
author_sort Juyoun Lee
collection DOAJ
description The purpose of this study was to investigate sensory attributes identified using a CATA questionnaire and consumer acceptance of cookies using plant-based oils and to determine which sensory attributes influence and improve purchase intention of cookies using plant-based oils. Frequency analysis, one-way analysis of variance, correspondence analysis, Pearson correlation analysis, and multiple factor analysis were used for statistical evaluation. Six cookie samples, five with types of vegetable oil (canola, brown rice, coconut, soybean, olive) and one with butter, were evaluated by 112 consumers. Of the 28 sensory attributes, the 11 sensory terms of milk, savory, sweet aroma/odor, sweet, roasted grain, milk taste/flavor, hardness, “crispy”, “stuffy”, roughness, and “crumble” were significantly different among samples (<i>p</i> < 0.001). In the consumer acceptance and purchase intention tests, participants evaluated 12 attributes, namely, overall liking, appearance, color, aroma/smell, overall taste, savory flavor, flavor, sweet taste, aftertaste, texture, “smooth”, “crispy”, “try again”, recommendations, and familiarity, on a 9-point structured hedonic scale. All attributes except “smooth” were significantly different among the six cookie samples tested (<i>p</i> < 0.001). Samples with coconut oil and butter had the highest consumer acceptance. In particular, in a correspondence analysis, the samples with butter and coconut oil positioned in the positive direction (+) of Dimension (Component) 1 were closely related with mouthfeel, sweet aroma, sweet taste, “crispy”, “try again”, recommendation, familiarity, and overall liking. Our results suggest that cookies with coconut oil could be a substitute for animal-fat-based cookies with butter. We hope that our research will provide fundamental data for the development of vegan bakery products that meet the needs of consumers and food companies.
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spelling doaj-art-f53b1d34042f4b65a7b9a4b781acd5a92024-11-26T18:04:29ZengMDPI AGFoods2304-81582024-11-011322359310.3390/foods13223593What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?Juyoun Lee0Seyoung Ju1Department of Food and Nutrition, Duksung Women’s University, 33 Samyang-ro, Seoul 01369, Republic of KoreaDepartment of Food & Nutrition, College of Biomedical and Health Science, Konkuk University, Chungju 27478, Republic of KoreaThe purpose of this study was to investigate sensory attributes identified using a CATA questionnaire and consumer acceptance of cookies using plant-based oils and to determine which sensory attributes influence and improve purchase intention of cookies using plant-based oils. Frequency analysis, one-way analysis of variance, correspondence analysis, Pearson correlation analysis, and multiple factor analysis were used for statistical evaluation. Six cookie samples, five with types of vegetable oil (canola, brown rice, coconut, soybean, olive) and one with butter, were evaluated by 112 consumers. Of the 28 sensory attributes, the 11 sensory terms of milk, savory, sweet aroma/odor, sweet, roasted grain, milk taste/flavor, hardness, “crispy”, “stuffy”, roughness, and “crumble” were significantly different among samples (<i>p</i> < 0.001). In the consumer acceptance and purchase intention tests, participants evaluated 12 attributes, namely, overall liking, appearance, color, aroma/smell, overall taste, savory flavor, flavor, sweet taste, aftertaste, texture, “smooth”, “crispy”, “try again”, recommendations, and familiarity, on a 9-point structured hedonic scale. All attributes except “smooth” were significantly different among the six cookie samples tested (<i>p</i> < 0.001). Samples with coconut oil and butter had the highest consumer acceptance. In particular, in a correspondence analysis, the samples with butter and coconut oil positioned in the positive direction (+) of Dimension (Component) 1 were closely related with mouthfeel, sweet aroma, sweet taste, “crispy”, “try again”, recommendation, familiarity, and overall liking. Our results suggest that cookies with coconut oil could be a substitute for animal-fat-based cookies with butter. We hope that our research will provide fundamental data for the development of vegan bakery products that meet the needs of consumers and food companies.https://www.mdpi.com/2304-8158/13/22/3593plant-based cookiesconsumer acceptanceCheck-All-That-Apply (CATA)correspondence analysis (CA)heatmapmultiple factor analysis (MFA)
spellingShingle Juyoun Lee
Seyoung Ju
What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?
Foods
plant-based cookies
consumer acceptance
Check-All-That-Apply (CATA)
correspondence analysis (CA)
heatmap
multiple factor analysis (MFA)
title What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?
title_full What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?
title_fullStr What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?
title_full_unstemmed What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?
title_short What Is the Relationship Between Sensory Attributes Identified Using CATA (Check-All-That-Apply) Questionnaire and Consumer Acceptance of Cookies Using Plant-Based Oils?
title_sort what is the relationship between sensory attributes identified using cata check all that apply questionnaire and consumer acceptance of cookies using plant based oils
topic plant-based cookies
consumer acceptance
Check-All-That-Apply (CATA)
correspondence analysis (CA)
heatmap
multiple factor analysis (MFA)
url https://www.mdpi.com/2304-8158/13/22/3593
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