Rational and Emotional Communicative Strategies and Tactics in Advertising Discourse of Russian Glossy Magazines
This article analyzes the communicative strategies and tactics of advertising within the discourse of Russian glossy magazines, highlighting their impact and reflecting the value system inherent in glossy magazine discourse. The aim of this study is to identify and describe the strategies and tactic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2025-07-01
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| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/6341 |
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