Unveiling Organizational AI Adoption Patterns in Italian Companies through the Lens of the Diffusion of Innovations Theory

Unveiling Organizational AI Adoption Patterns in Italian Companies through the Lens of the Diffusion of Innovations Theory

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This paper investigates the adoption and integration of artificial intelligence (AI) technologies within a sample of 237 Italian enterprises using the Diffusion of Innovations (DOI) theory as the theoretical framework. It examines the characteristics of companies leading in AI adoption, evaluating...

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Bibliographic Details
Main Authors: Grazia Garlatti Costa, Francesco Venier, Roberto Pugliese
Format: Article
Language:English
Published: University of Primorska 2025-03-01
Series:Managing Global Transitions
Subjects:
Artificial Intelligence
Diffusion of Innovations theory
Early Adopters
Challenges
Italian Companies
Online Access:http://212.235.226.96:80/index.php/fm/article/view/172
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