Unveiling Organizational AI Adoption Patterns in Italian Companies through the Lens of the Diffusion of Innovations Theory
This paper investigates the adoption and integration of artificial intelligence (AI) technologies within a sample of 237 Italian enterprises using the Diffusion of Innovations (DOI) theory as the theoretical framework. It examines the characteristics of companies leading in AI adoption, evaluating...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2025-03-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://212.235.226.96:80/index.php/fm/article/view/172 |
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