The effects of customer orientation and entrepreneurial orientation on SMEs performance: the mediating role of innovation capabilities. The methodological moderators’ comparative study
Abstract The main objective of this study is to investigate the significance of customer and entrepreneurial orientation for SMEs’ innovation capabilities and performance. This study used an explanatory research design and multi-stage sampling to gather primary data from Hawassa city in Ethiopia. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-06-01
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| Series: | Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s13731-025-00537-1 |
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