Population-Level Dissemination of a Smoking Cessation Smartphone App: Quasi-Experimental Comparison of Values-Based Messages in Social Media Advertisements

Abstract BackgroundCigarette smoking is prevalent in many countries worldwide, especially in low- and middle-income countries (LMICs), presenting an urgent public health challenge. Disseminating freely available smoking cessation treatments that effectively decrease cigarette...

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Bibliographic Details
Main Authors: Jonathan B Bricker, Margarita Santiago-Torres, Kristin E Mull, Brianna M Sullivan, Ravi Mehrotra
Format: Article
Language:English
Published: JMIR Publications 2025-07-01
Series:JMIR mHealth and uHealth
Online Access:https://mhealth.jmir.org/2025/1/e71619
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