Discourse Genres in the Digital Age
Brands, the most luxurious as well as the lesser known, have now fully included the podcast in their storytelling strategy. In October 2018, a communication campaign by LVMH testifies to the emergence of a new form of audio advertising, the podcast, which can be seen as collaborative storytelling o...
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| Format: | Article |
| Language: | English |
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Galati University Press
2025-03-01
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| Series: | ACROSS |
| Subjects: | |
| Online Access: | https://www.gup.ugal.ro/ugaljournals/index.php/across/article/view/7437 |
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