The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case
Comparative advertising is to make comparisons between two brands by making indirect or direct explicit references to the product of a certain brand. Comparative advertising is used to reveal the advantages, differences and qualities of a certain product or brand in a way that will attract the atten...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ankara Haci Bayram Veli University
2024-03-01
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| Series: | İletişim Kuram ve Araştırma Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3355209 |
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