The Influence of Fashion Retailers on Customer Psychology Using Visual Merchandising and Store Layout to Improve Shopping Decision

The Influence of Fashion Retailers on Customer Psychology Using Visual Merchandising and Store Layout to Improve Shopping Decision

This study explores how visual merchandising and store layout influence customer shopping decisions. This research aims to identify the key factors that shape consumer behavior and provide useful insights for retailers by using interactive marketing factors. Data were collected from 488 respondents...

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Bibliographic Details
Main Authors: Nicoleta-Valentina Florea, Gabriel Croitoru, Dan-Marius Coman, Mihaela-Denisa Coman
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
fashion industry
customer psychology
visual merchandising
store layout
customer shopping decision
interactive marketing
Online Access:https://www.mdpi.com/0718-1876/20/1/40
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