CHINESE OUTBOUND TOURISM: NEW CHALLENGES FOR EUROPEAN TOURISM

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the consequences that the boom in Chines...

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Bibliographic Details
Main Authors: Rosario Andreu, Enrique Claver, Diego Quer
Format: Article
Language:English
Published: University of Huelva 2013-06-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2097
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