Harnessing stakeholder sentiment on social networking sites
Communicating reputation to stakeholders and assessing whether these messages have been received favourably are essential components of organisations’ overall communication strategies. These actions are, however, becoming increasingly difficult to execute as a result of sophisticated stakeholder ex...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1597 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|