Faster? Softer? Or More Formal? A Study on the Methods of Enterprises’ Crisis Response on Social Media
Algorithmic recommendation mechanisms of social media platforms, viral diffusion of user-generated content (UGC), and real-time public opinion pressures are fundamentally deconstructing the traditional corporate crisis response paradigm that used to rely on one-way statements and delayed reactions....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/13/10/1582 |
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