Faster? Softer? Or More Formal? A Study on the Methods of Enterprises’ Crisis Response on Social Media

Algorithmic recommendation mechanisms of social media platforms, viral diffusion of user-generated content (UGC), and real-time public opinion pressures are fundamentally deconstructing the traditional corporate crisis response paradigm that used to rely on one-way statements and delayed reactions....

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Bibliographic Details
Main Authors: Yongtian Yu, Weiming Ye, Kaihang Zhang
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/13/10/1582
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