CUSTOMERS’ CHOICE TOWARDS AFTERSALES SERVICEABILITY OF COUNTERFEIT SPARE PARTS: A CASE STUDY
A case study was conducted to examine Malaysian perceptions of product origin in connection to counterfeit components of Perusahaan Otomobil Nasional Sdn Bhd (PROTON). Some consumers regard the price of spare parts at service centres as costly, while others find it affordable. This view is formed ba...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024-10-01
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| Series: | Malaysian Journal of Computing |
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105177 |
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