Un média est-il une marque ?
The author sets out to correct a misconception : media are, or have become, brand names. Years of observations and analyses have led her to raise key questions as to the complexity of the recent media transformations and of their ensuing changing public images. Behind the everyday use of the brand w...
Saved in:
Main Author: | Valérie Patrin-Leclère |
---|---|
Format: | Article |
Language: | fra |
Published: |
Université Laval
2014-04-01
|
Series: | Communication |
Subjects: | |
Online Access: | https://journals.openedition.org/communication/5027 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Les marques ont-elles une religion ?
by: Stéphane Dufour, et al.
Published: (2022-10-01) -
La langue régionale : une marque de terroir ?
by: Fatiha Fort
Published: (2021-09-01) -
News Media Brand Equity in a New Media Environment
by: Saulite Linda
Published: (2022-01-01) -
Cybersquatting Actions on Domain Name Trademark Rights as the Internet Web
by: Thoriq Jinan Maulidi, et al.
Published: (2024-12-01) -
« Est-ce qu’il fait gay ? » : Analyse des questions soulevées lors du casting de comédiens pour des personnages gays dans une websérie
by: Déborah Gay
Published: (2023-02-01)