Distribution characteristics of star ratings in online consumer reviews
Purpose – The star rating summarises the review content and conveys the message faster than other review components. Star ratings influence helpfulness of the reviews, and extreme reviews are considered as less helpful in the decision process. However, literature has rarely addressed variations in s...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-07-01
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| Series: | Vilakshan (XIMB Journal of Management) |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/XJM-10-2020-0171/full/pdf?title=distribution-characteristics-of-star-ratings-in-online-consumer-reviews |
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