THE INFLUENCE OF MESSAGES IN SOCIAL MEDIA ON TAXPAYER COMPLIANCE

THE INFLUENCE OF MESSAGES IN SOCIAL MEDIA ON TAXPAYER COMPLIANCE

This study integrates the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM) to assess and explain taxpayers' compliance with the Twitter account @DitjenPajakRI. This is a quantitative study with an explanatory approach. A purposive sample strategy was used with a ques...

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Bibliographic Details
Main Authors: Latifah Hanum, Rama Semida Nehemia Makatita, Chatarina Oktaviani Chatarina Oktaviani, Diana Dwi Vally Febrianti, Kadek Dwi Kadek Dwi
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2024-09-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
messages
social media
taxpayer compliance
ELM
TPB
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/6598
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https://ejournal.stiesia.ac.id/ekuitas/article/view/6598

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