“How come I don’t look like that”: the negative impact of wishful identification with influencers on follower Well-being
Building on Social Comparison Theory and Parasocial Relationship Theory, this study is designed to investigate how followers’ wishful identification with YouTube influencers is associated with their psychological well-being and how parasocial relationships with influencers moderate this association....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2024-12-01
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| Series: | Online Media and Global Communication |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/omgc-2024-0033 |
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