STUDY REGARDING THE SITUATION OF WINE PRODUCERS IN ROMANIA
A face-to-face survey among 209 Romanian wine producers was carried out in order to find out about marketing strategies and the degree of diversification. Results show that producers emphasize the importance of high yields. Half of the respondents’ revenues originate from wine sales. Direct marketin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2017-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.17_3/Art56.pdf |
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