Norwegian consumers’ willingness to try food made from insects: The role of trust, food choice motives and OCEAN personality traits

Entomophagy, the consumption of insects, may reduce the negative health and environmental impacts of meat. As one of the novel protein alternatives expected to replace conventional meat consumption, its success will depend on consumer acceptance. To investigate the consumer acceptance of entomophagy...

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Bibliographic Details
Main Author: Sarah Wangui Muiruri
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Journal of Agriculture and Food Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666154324004186
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