Purchase Now or Later? Attracting Strategic Consumers With an Extended Warranty: A Study of New and Reman Products
Extended warranties have emerged as a strategic imperative for Original Equipment Manufacturers, playing a pivotal role in fostering consumer trust and influencing their preference between remanufactured and new products. It is customary for vendors to integrate extended warranties and lower product...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11005515/ |
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