PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA PERUSAHAAN A-36

Research aims to determine the influence of price , promotion , and product quality on consumer buying interest in a business a-36 .Population that used in this research was the consumers of business a-36 by the number of 80 respondents .Methods used in this research is regression analysis linear mu...

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Bibliographic Details
Main Author: Arief Adi Satria
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/436
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