Exploring agritourism perceptions through social media: A thematic analysis based on the uses and gratifications theory
This exploratory study uses Uses and Gratifications (U&'G) theory and thematic analysis (TA) to assess perceptions of the potential of agritourism in Azerbaijan, focusing on the YouTube channel “Country Life Vlog.” The channel, which originates from a small farm in northern Azerbaijan, has...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2024/58/bioconf_agriscience2024_14005.pdf |
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